A speculative campaign for Design Bridge's junior creatives competition.
The Wonderful Everyday Out is a pop-up event that brings IKEA’s multi sensory shopping experience to the high streets, reminding families what they love about shopping in person.
Each point in the user’s journey focuses on one of the five senses to enhance the shopping experience. These points are strategically placed near shops that correspond to the sense.

Video walkthrough of pop-up event.

Animated scented posters guide users to their next stop.

Event touch points and wayfinding.

User's journey through the campaign.

Bright and bold illustrations that would be used across the event.


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